For an Identity and Branding class I took in 2019, I was tasked with the ‘branding in chaos’ portion of a group project. I decided to focus on generative art. I wanted to create a brand identity for genart, a fictional company that could theoretically create a space in the fine art world for the generative art community. Some of the materials included are flyers advertising generative artist meetups, stickers with QR codes that would lead to information about and examples of generative art, museum exhibit banners, and some genart swag.